Now, first of all let’s just say that there’s always a place for big corporate businesses. After all, where would we be without John Lewis, M and S and Aldi? But what about the small guys?
It’s the small independent retailers that add a vibrancy and creativity to the retail mix and who really really appreciate every tiny little sale they get. It makes them so happy that did you know each and every one does a little dance every time they get a sale? FACT!
Which is why I support the ‘Just a card campaign’.
Just a card wants to encourage people to think about buying from the little guys, as much as the big guys. It came about after artist and designer Sarah Hamilton saw the quote, "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open", by store keepers who'd recently closed their gallery.
And now that’s snowballed into a huge national campaign, which coincides with Black Friday week.
What you can do to help:
- Visit independent markets instead of the big shopping centres.
- See if there are any Christmas presents you might be able to buy from independent retailers instead of the big chains. Because they’re small they’re more likely to be able to offer a personalised service to you too.
- Buy your special Christmas cards (for the special people in your life) from independent retailers.
- Most independent retailers rely on social media to get the word out - if you comment on their posts then more people see their posts.
My top independent tips:
There are just so many independent retailers now, thanks to how easy it is for people to open their own shops online now, or sell through websites like Etsy.
But here’s a few of my faves for you to take a look at:
Find out more about the ‘Just a card’ campaign here.